FullStory to Google Data Studio

This page provides you with instructions on how to extract data from FullStory and analyze it in Google Data Studio. (If the mechanics of extracting data from FullStory seem too complex or difficult to maintain, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)

What is FullStory?

The FullStory digital intelligence platform lets you replay customers' website journeys to solve problems, find answers, and optimize customers' experience. It features funnel analytics, click maps, and robust search and segmentation.

Getting data out of FullStory

You can use the FullStory API to get a list of sessions for a particular user. For example, to get information based on a user's email address, you could GET https://www.fullstory.com/api/v1/sessions?email=john@example.com.

Sample FullStory data

Here's an example of the kind of response you might see with a query like the one above.

[{
 "UserId": 1234567890,
 "SessionId": 1234567890,
 "CreatedTime": 1411492739,
 "FsUrl": "https://www.fullstory.com/ui/ORG_ID/discover/session/1234567890:1234567890"
}]

Keeping FullStory data up to date

Now what? You've built a script that pulls data from FullStory and loads it into your data warehouse, but what happens tomorrow when you have new transactions?

The key is to build your script in such a way that it can identify incremental updates to your data. Thankfully, many of FullStory's API results include fields like CreatedTime that allow you to identify records that are new since your last update (or since the newest record you've copied). Once you've take new data into account, you can set your script up as a cron job or continuous loop to keep pulling down new data as it appears.

From FullStory to your data warehouse: An easier solution

As mentioned earlier, the best practice for analyzing FullStory data in Google Data Studio is to store that data inside a data warehousing platform alongside data from your other databases and third-party sources. You can find instructions for doing these extractions for leading warehouses on our sister sites FullStory to Redshift, FullStory to BigQuery, FullStory to Azure SQL Data Warehouse, FullStory to PostgreSQL, FullStory to Panoply, and FullStory to Snowflake.

Easier yet, however, is using a solution that does all that work for you. Products like Stitch were built to move data from FullStory to Google Data Studio automatically. With just a few clicks, Stitch starts extracting your FullStory data via the API, structuring it in a way that's optimized for analysis, and inserting that data into a data warehouse that can be easily accessed and analyzed by Google Data Studio.